The customer experience with ToYou just got better. The delivery super app has partnered with Saudi Arabia’s largest payments company, Geidea, in order to offer stakeholders in the whole digital ecosystem improved solutions and infrastructure that elevate payments to a new level.

The strong partnership is the most recent in ToYou’s long list of successful strategic alliances. Over the past three years, the super app has enjoyed supercharged success, with partnership serving as a cornerstone of its objective to push the envelope of customer experience and foster innovation for both customers and partners generally.

Geidea is a company known for its firsts, including the first licensed payment institution, the first and only non-bank institution to process end-to-end payment solutions, and the first certified point of sale terminal in the Kingdom. The company is bringing its vision to life by giving merchants the resources they need to grow their businesses and by having a presence in Saudi Arabia, Egypt, and the United Arab Emirates. Geidea controls 75% of the POS market in Saudi Arabia and processes more than five million transactions every day.

Geidea significantly enhances the ToYou ecosystem by providing improved payment methods and infrastructure, and there is no telling how far the partnership may develop. According to Ziyad Al-Ajlan, CCO of ToYou, “our choice to partner with Geidea is an exciting milestone in a journey that is just getting started.” “I believe we can be an unstoppable force in the digital economy by combining our talent, solutions, and passion for solving problems through innovation—and the first to benefit will be our customers.”

Laurent Dhaeyer, Chief Strategy and Growth Officer at Geidea Group, is equally optimistic about the future. “ToYou is a leader in Saudi Arabia’s delivery market, and Geidea’s top-tier technologies will aid it in maintaining a decisive competitive edge. There is nothing we can’t deliver together when it comes to meeting the demands of today’s sophisticated and tech-savvy consumers in the digital space.